Sanford and Sons is one of Auckland’s most trusted names in fresh seafood — a fishmonger that brings the best of Aotearoa’s oceans straight to the heart of the city. With deep roots in New Zealand’s fishing industry, they combine generations of expertise with a modern commitment to sustainability, traceability, and quality.
Step inside and you’ll find more than just fish on ice. Sanford and Sons is a celebration of local waters: snapper caught at dawn, gleaming fillets prepared with care, and knowledgeable staff who genuinely love helping people discover new favourites. Whether you’re after something simple for dinner or a special cut for a weekend feast, they make choosing seafood feel easy and enjoyable.
Proudly local and unmistakably fresh, Sanford and Sons has become a go‑to for Aucklanders who want seafood they can trust — honest, high‑quality, and handled with respect from ocean to plate.
Free parking for your first hour at Jellicoe Street car park. See more here.
Kids ride free on public transport on weekends and public holidays. Find out more.
Last updated:
17 February 2026
